Bearable Book Marketing: Building Your Author Platform Shouldn’t Be “UnBearable”
Many of us cringe when we hear industry professionals talk about “platform” and “marketing,” because we don’t like the idea of self-promotion. What if I told you that building a platform doesn’t actually mean talking about yourself? Would it be crazy to think marketing could even be fun? Learn how an adventurous teddy bear triggered a creative marketing campaign for author Karen Barnett and helped her to reach a new audience of potential readers.